Hi!

I'm Erin. A wife, a mother of two, an RN, a Coasty, and now - a shampoo slinger!

But in all seriousness, when I started this business...

+ I was not an entrepreneur before

+ I did not start with hundreds - let alone thousands - of Instagram followers

+ I did not have any experience in "selling" products

+ I did NOT have much spare time at all (like a said, FT working mom of two)

+ I was nervous, skeptical, and unsure...

If you come into this business with a strong WHY, you will soar.

Below, is how my WHY has evolved since starting this business.

There is room at the table if you come hungry and willing to throw needing the 'confidence' to start off to the side and utilize your courage instead.❤️

Xoxx Erin

. . . . . .

Hey ya, people are sayin my hair looks good, that’s great. I’d like to provide the avenue for people to get good hair too, that’s cool. Maybe make some extra dollars to pay for my lashes and fillers, that’s fun.

Those were literally my exact thoughts when I started this. And THAT is why I think so much of the beginning of this made me sooooo scared, sick to my stomach even talking about it, and really playing a victim when everything wasn’t going my way - - -

MY ‘WHY’ WAS WEAK.

My ‘why’ wasn’t even thought about beyond surface level - and so I was never able to dive BENEATH the surface to discover the vast, beautiful depths of the capabilities and strength and POWER I have had all along.

But, that is ok- I needed to take my own time, in my own way, to get to where I’m at now. And by ‘where I’m at now’ I don’t mean I’ve gotten to the place I want to be or reached the BIG goals I have envisioned… YET.

What I mean is my ‘WHY’ is now so very clear.

My WHY allows me to move past obstacles, and not allow the neigh sayers to derail my drive or steal my sunshine.

My WHY has me pushing MYSELF out of my comfort zone, versus anxiously waiting for someone else tell me to do the things I needed to do.

My WHY gives me fuel to be consistent and disciplined even on the days I’m not feeling ‘motivated’ or ‘inspired.’

I’m not doing this to buy flashy shit (I’m not that girl).

Or buy fancy cars (although I do want to buy my husband a boat, but jusss sayin).

Or because I don’t want to be a nurse anymore (I LOVE being a nurse!).

My ‘WHY’…?

To give my babies more of their father, more of me, and more life experiences.

To show them in real time, first hand - what dream chasing and dream accomplishing look like while I’m still their whole world.

To have the ability to be present in this beautiful life, leaving the stresses of ‘working for the weekend’ far behind me.

The time is now, and it’s all I have. It’s all anyone has. I’m not going to stay doing the same damn thing, expecting to accomplish all the above and then inevitably falling short.

This isn’t the only way, but it is my way. Plan A. All day.